NFL hires women executives to help with their domestic violence mess

In a move that can be rightly dismissed as a PR stunt to convince the public that the National Felons League is really really really against domestic violence, when clearly they are not, they have hired a group of women to address and somehow fix the domestic violence issues among its felons.

One thing I would like to note is why not have at least one man on that team? Domestic violence is also a men's issue since, hello, the overwhelming majority of perps are indeed men. We should have men on this advisory board or whatever the fuck it is. Men should also be present and show that they (we) care about this issue and that we detest domestic violence, and in particular the beating of defenseless women by big muscular brutes.

Thus I cannot see this move as nothing but lip service for damage control as the NFL is beginning their season.

NFL commissioner, dufus in chief, Roger Goodell sent out a memo to all the teams' owner outlining this new PR move:

The gist of it is the league attempting to change the outside perception of how it handles domestic violence and, hopefully, an earnest effort to change the actual process internally.
"Because domestic violence and sexual assault are broad societal issues, we have engaged leading experts to provide specialized advice and guidance in ensuring that the NFL's programs reflect the most current and effective approaches," Goodell wrote. 

First, there's Anna Isaacson, currently the NFL's Vice President of Community Affairs and Philanthropy, who will take on an expanded role Vice President of Social Responsibility. 

"Anna has been leading our internal work relating to how we address issues of domestic violence and related social issues," Goodell wrote. "In this new role, she will oversee the development of the full range of education, training and support programs relating to domestic violence, sexual assault, and matters of respect with the goal of accelerating our implementation of the commitments made in my letter of August 28." 

The NFL also specifically hired "three senior advisors" -- all women -- "to help lead and shape the NFL's policies and programs relating to domestic violence and sexual assault." 

Those three women are:

• Lisa Friel, the former Sex Crimes Prosecution Unit in the New York County District Attorney's Office.
• Jane Randel, a co-founder of NO MORE, "a national initiative to raise the profile of and normalize the conversation about domestic violence and sexual assault."
• Rita Smith, the "former executive director of the National Coalition Against Domestic Violence"

Per Goodell's memo, the NFL's newest employees/advisors will focus on five things in their respective roles:

• 1) Overseeing the development and implementation of the NFL's domestic violence/sexual assault (DV/SA) workplace policy;
• 2) Building on existing training curricula and education programs for all personnel, including players and non-players;
• 3) Disseminating and executing completed training programs for all 32 teams, including executives, coaches, players and staff;
• 4) Identifying and managing DV/SA resources to enhance current services such as NFL Life Line and the NFL's Employee Assistance Programs for league and club employees and their families;
• 5) Identifying and disseminating information to employees and families regarding resources outside of the NFL and clubs, including local advocacy and support organizations in each NFL community.